Virtuoso Chairman’s Event 2024

In collaboration with Ljubljana Tourism, we designed the visual identity and experience for the Virtuoso Chairman’s Event – an exclusive gathering of the world’s leading luxury travel advisors.
  
Ljubljana became both the setting and the story. We built the visual concept around the spirit of the city – its architecture, cuisine, and the layered stories it carries through time. For the Food Crawl, we created hand-drawn illustrations of each tasting venue and designed a custom map, signage, and menus. The Gala Dinner at Rog Centre was complemented by refined printed materials and a structured seating plan, aligned with the event’s elegant tone.
  
By combining illustration, layout, and typography, we transformed the event into a curated, immersive experience – where every detail enhanced the sense of place and contributed to an unforgettable journey.