Loty

LOTY is a line of food supplements designed specifically for women, with a focus on often-overlooked health challenges such as menopause, PCOS, and hormonal imbalance. With natural formulas and a clear message, the brand encourages women to take control of their bodies and well-being.
  
The visual identity is rooted in the symbolism of the lotus—a plant representing balance, beauty, and flourishing. Inspired by the artistic language of Henri Matisse, the illustrations express a feminine energy that is both gentle and strong. A palette of natural skin tones and pastels reinforces a sense of purity, softness, and confidence, while also evoking freshness and minimalist elegance.
  
LOTY promotes strength, independence, and a deep connection to the body’s cycles. Its contemporary identity is grounded in a profound respect for the female body and its inherent aesthetics.