Household Behaviour and Energy Use

For the Slovenian Environment Agency (ARSO), we designed an informative leaflet that presents key findings from research on household behaviour patterns – focusing on mobility, energy use, and attitudes toward climate change – in a clear, accessible, and visually engaging way. The goal was to translate scientific content into something more personal and usable – a publication that speaks to individuals in the context of their daily choices.
  
The graphic design is built on a clear informational structure and a fresh visual language. Hand-drawn linear illustrations depict real-life situations and offer concrete suggestions for more sustainable habits – from cooking to heating one’s home – adding warmth, relatability, and a human touch to data-rich content.
  
The colour palette is contemporary, easy to navigate, and aligned with the agency’s identity, while also clearly separating individual thematic sections.
  
The leaflet encourages reflection on everyday decisions and demonstrates how individuals can actively contribute to sustainable change. The result is more than just a folded piece of information – it’s a tool for raising awareness and a bridge between scientific insight and the people shaping their lifestyles day by day.