CPU

The summer–autumn campaign for CPU (Center for Business Training) continues the story built around the motif of cards – this time as cards to success. CPU offers dual-track higher education programs in economics, IT, and civil engineering, aimed at those seeking a fresh career opportunity.
  
The main visual element features oversized playing cards marked with “CPU” – each ace representing one of the three key study areas. A modular design allows each card to become a standalone communication tool for its program.
  
With a clean visual language, bold typography, and a fresh color palette, the campaign speaks to its audience with clarity, empathy, and optimism.
  
As a comprehensive communication system across digital and print channels, it strengthens CPU’s position as an accessible and trusted educational partner.
  
The message is simple and powerful: your education, your decision, your card to success.