Actual I.T.

For the Actual I.T. Group, we successfully tackled a multifaceted challenge – from content marketing to digital presence. The client was seeking an expert partner to help define the identity of the parent brand and its six business units.
  
We developed a system of key messages that strengthens brand recognition and clearly communicates the group’s competitive advantages. Striking the right balance between unity and diversity, the parent brand conveys trust and stability, while the individual brands shine with their specialisation in the IT sector.
  
Building on this foundation, we created an original UX and UI for the website. The structure elegantly integrates a wide range of solutions and services, while preserving the distinctiveness of each business unit. The result is a modern, dynamic, and effective digital platform that equips the group for a confident market presence and helps it stand out from the competition.