Velikolaška

Velikolaška is a tourism product created in the green heart of Velike Lašče. Its beautiful nature, diverse range of activities, and welcoming people come together in a unified brand that we named Velikolaška – The Land of Picturesque Stories.
  
With the winning solution of a public competition, we developed the visual identity for the destination. Working closely with the municipality, we also explored promotion opportunities and designed a communication strategy to ensure a coherent and lasting presence for the brand.
  
Through dedicated creative work, we highlighted authentic stories and visitor experiences that capture the essence of Velike Lašče. The result is a brand that emphasizes the region’s uniqueness and invites travellers with the warmth and sincerity of the local community.