Sten Time

The most beautiful treasures are hidden at the bottom of the sea – among coral reefs, seagrass, and the enchanting underwater world. This story of a hidden treasure served as the creative starting point for the summer campaign and retail design for Sten Time, the leading local provider of luxury watches and jewelry.
  
To evoke a relaxed summer atmosphere, we created a distinctive visual identity in azure tones reminiscent of the dreamy depths of the ocean. Illustrative elements of corals and underwater plants formed a backdrop that highlights the sparkling products in the foreground.
  
During the summer months, store windows transformed into underwater scenes where visitors could discover their own shimmering treasures. Layering, the interplay of light and shadow, and the sensation of fluid movement created a sensory experience that extended into digital channels – from the website to social media.
  
This cohesive visual narrative builds a captivating summer experience for the Sten Time brand.