123zero

123zero brings a refreshing shift to the hospitality industry—offering hotel cosmetics that are both luxurious and sustainable. With natural ingredients, minimalist packaging, and a focus on sensory experience, the brand presents a thoughtful alternative to conventional personal care products.
  
The powdered formulas are designed for modern, eco-conscious use. Soft, plant-based ingredients and gentle natural scents create a holistic experience that nurtures both body and mind. The visual language echoes this philosophy: clean lines, balanced tones, and natural materials evoke simplicity, freshness, and harmony.
  
The identity is built around 123zero’s signature color palette, minimalist typography, and subtle visual accents. The packaging is fully biodegradable and printed with environmentally friendly inks, reinforcing the brand’s commitment to sustainability through every design detail.
  
123zero is more than hotel cosmetics—it’s a conscious shift in how we care for ourselves and the planet.